Our Story
Dan McCann, our founder, ran an outbound sales contact center and struggled to develop talent, losing almost 50% of our new hires in their first six months. We tried revamping training countless times, hiring more experienced talent, and adding our top 10% performers as mentors and coaches – when they had time.
Unfortunately, none of these efforts moved the needle.
Our new hires continued to get stuck when they tried to apply what they had learned in training to real-world scenarios. We knew practice makes perfect, but needed to find a way to scale a role-play-centric, hands-on approach to training.
So, we built a simulator to practice real-world role-plays. It worked so well that Sym-training became our coaching standard for all employees, and new hire retention grew to over 90%!
And with that, SymTrain was born!
Time Saved with SymTrain

Candidate Assessment (Pre-Qualification)

Agent On-Boarding

Reskilling (Training Agents on New Topics)
Who We Are

Dan McCann
CEO & Chief Learning OfficerDan is an experienced and dynamic leader. His passion for lifetime learning, growth, and innovation has led him to build symtrain, an SaaS platform which automates the process of role-play and coaching. Symtraining allows employees to apply knowledge, build confidence, and develop skills quickly.
Dan McCann
CEO & Chief Learning Officer
Scott Drake
Chief Technology OfficerScott is a Technology, Digital Media, and Operations Leader with 20+ years creating and managing world-class technology, product, and business solutions across Broadcast, Mobile, and Emerging Platforms. Scott now resides in New York, NY with his wife and enjoys visits from his three adult children.
Scott Drake
Chief Technology Officer
Ian Hall
Chief Marketing OfficerIan Hall is a seasoned leader with over 25 years of client and agency experience in strategic sports and entertainment marketing with Fortune 500 brands. He has expertise in leading cross-functional teams in the development of compelling B2B and B2C marketing campaigns to drive brand affinity, customer value, new business, and revenue growth.
Ian Hall
Chief Marketing Officer
Kali Sarim
Vice President of Customer ExperienceKali joined SymTrain from Observe AI, where she provided strategy and support to Strategic Partners. During her career, Kali has helped develop processes and optimized growth by providing strategies through best-in-class customer experience. As VP of CX, Kali oversees SymTrain’s entire customer journey to help streamline and ensure effective relationships for our customers and partners.
Kali Sarim
Vice President of Customer Experience
Reece Lincoln
AI / ML / Data LeadReece Lincoln is an experienced professional working in Artificial Intelligence and Machine Learning since 2018. He holds an undergraduate degree in Mathematics from Vanderbilt University and a Master’s in Analytics from Georgia Tech. Reece is currently based in Nashville, TN, where he continues to implement scalable data-driven solutions.
Reece Lincoln
AI / ML / Data Lead
Cindy Paul
Chief Financial OfficerCindy is a seasoned financial executive and operations leader. She has over 30 years of experience leading business operations including finance, human resources, business affairs, facilities, and information technology.
Cindy Paul
Chief Financial OfficerGET HELP WITH YOUR AGENT TRAINING
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